chore: update readme

Author: dannysteenman

README.md

@@ -10,50 +10,54 @@ This AWS IAM Actions Snippets extension equips Visual Studio Code with comprehen
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 > [!TIP]
-> **Launch Faster on AWS and Become Fully Secure From Day One!** Our AWS Landing Zone Foundation service helps B2B companies achieve SOC 2 compliance 90% faster,  redirect 30% of engineering time back to product development all while eliminating the six-figure cost of specialized cloud engineers. so you can focus on shipping your product, instead of worrying about managing your infrastructure on AWS.
+> **AWS Done Right: Ship Faster, More Securely, at Lower Cost!** Our [AWS CDK Landing Zone Service](https://towardsthecloud.com) helps B2B startups & enterprises achieve SOC 2 compliance 90% faster, reclaim 30% of developer capacity for product innovation while eliminating six-figure Cloud Engineering costs.
 >
-> [Schedule a free introduction call](https://towardsthecloud.com/contact) to discover how we can deliver 10x the value of securing and building your infrastructure on AWS for a fraction of the cost of a full-time cloud engineer.
-
-<details><summary>☁️ <strong>Learn more about our unique AWS Foundation Service</strong></summary>
-
-<br/>
-
-Is AWS complexity draining your engineering resources? Most B2B startups and growing businesses struggle with overwhelming configuration options, time-consuming compliance requirements, and diverting valuable developer talent away from core product development. Without specialized AWS expertise, you risk security vulnerabilities, mounting technical debt, and delayed time-to-market. All while your competitors race ahead.
-
-Traditional AWS consultancies only compound this problem. They're incentivized to bill by the hour, extending projects indefinitely rather than focusing on your business outcomes. We take the opposite approach. Our fixed-price subscription model proves how confident we are in delivering results, not just billable hours. We succeed when you succeed, aligning our incentives with your growth rather than your AWS complexity.
-
-## Our Solution: Enterprise-Grade AWS Foundation
-
-We deliver an enterprise-grade AWS Landing Zone built entirely in AWS CDK coupled with a support and consultacy foundation that grows with your business needs. Here's what we'll deliver to you:
-
-### We deploy a [Secure and Compliant Landing Zone](https://towardsthecloud.com/services/aws-landing-zone)
-- Multi-account architecture with proper security boundaries
-  - Achieves a **100% score on the industry-standard [CIS AWS Foundation Benchmark](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html)**
-  - **Achieves a 96% rating on AWS's own [foundational security best practices](https://docs.aws.amazon.com/securityhub/latest/userguide/fsbp-standard.html)**
-- Setup entirely using AWS CDK (Infrastructure as Code)
-- Budget monitoring and notifications across all accounts
-- Deploy changes quickly through GitHub Actions
-- We're continuously adding new features as listed on our [Roadmap](https://github.com/towardsthecloud/aws-cdk-landing-zone-roadmap)
-
-### We upskill and accelerate your Developers
-- They gain access to our library of ready-to-use, security-hardened AWS CDK components
-- They receive guidance on how to utilize AWS best practices for your architecture so you avoid technical debt later on
-
-### We monitor and maintain the multi-account setup & provide ongoing support
-- Gain new Landing Zone features once they're released and get free maintenance and security updates
-- Get priority support through Slack/Teams whenever you need assistance with infrastructure challenges
-- We proactively do quarterly [security](https://towardsthecloud.com/services/aws-security-review) and [cost optimization](https://towardsthecloud.com/services/aws-cost-optimization) assessments to verify AWS account compliance and provide advice to reduce your AWS bill
-
-### What This Means For Your Business
-- **30% Lower TCO**: Cut your Total Cost of Ownership (TCO) by up to 30% through right-sized resources and architectural optimization while eliminating the $150K+ annual cost of a specialized AWS hire
-- **Close Enterprise Deals Faster**: Win enterprise clients with SOC2 compliance ready in weeks instead of months - our clients report 50% faster sales cycles with security-conscious customers
-- **Unleash Your Development Team**: Redirect up to 30% of engineering time from infrastructure back to revenue-generating product features with our pre-built, compliant components
-- **Scale Without Infrastructure Headaches**: Grow from startup to enterprise without ever rebuilding your foundation - our architecture scales seamlessly from your first customer to your millionth
-
-We deliver all of this as a [simple subscription service](https://towardsthecloud.com/pricing). No large upfront costs, no lock-in. You'll essentially get a solid and secure landing zone foundation + a decade of AWS expertise without having to hire a full-time Cloud Engineer.
-
-<a href="https://towardsthecloud.com/contact"><img alt="Schedule a free introduction call" src="https://img.shields.io/badge/schedule%20a%20free%20introduction%20call-success.svg?style=for-the-badge"/></a>
-</details>
+> Discover how we deliver 10x AWS infrastructure value while cutting costs.
+>
+> <a href="https://towardsthecloud.com/contact"><img alt="Book your free intro call" src="https://img.shields.io/badge/book%20your%20free%20intro%20call-success.svg?style=for-the-badge"/></a>
+>
+> <details><summary>☁️ <strong>Learn more how we help businesses succeed on AWS Cloud...</strong></summary>
+>
+><br/>
+>
+> AWS promises simplicity but delivers complexity. Businesses struggle with security risks and compliance requirements that divert developers from core product work.
+>
+> Without AWS expertise, you face vulnerabilities, technical debt, and market delays while competitors race ahead.
+>
+> Traditional consultancies worsen this by prioritizing billable hours over outcomes.
+>
+> We take the opposite approach, focusing exclusively on business outcomes by eliminating AWS complexity, accelerating your developers, and securing your infrastructure through:
+>
+> ### Deploying a [Secure Landing Zone](https://towardsthecloud.com/services/aws-landing-zone)
+> - Multi-account architecture with strict security boundaries
+>   - **100% score** on [CIS AWS Foundation Benchmark](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html)
+>   - **96% rating** on [AWS foundational security best practices](https://docs.aws.amazon.com/securityhub/latest/userguide/fsbp-standard.html)
+> - Manage user access securely on AWS via Single Sign-On (SSO)
+> - Full AWS CDK implementation (Infrastructure as Code)
+> - Multi-region deployments supported
+> - Cross-account monitoring and security alerts
+> - View our [Roadmap](https://github.com/towardsthecloud/aws-cdk-landing-zone-roadmap) for all implemented and upcoming features
+>
+> ### Upskilling and accelerating your developers
+> - They get access to our production-ready, security-hardened AWS CDK components
+> - They receive AWS best practices guidance to prevent technical debt
+>
+> ### Providing support and maintenance
+> - Landing Zone gets updates and security patches
+> - Priority Slack/Teams support for infrastructure challenges
+> - Quarterly [security](https://towardsthecloud.com/services/aws-security-review) and [cost optimization](https://towardsthecloud.com/services/aws-cost-optimization) assessments to stay compliant and reduce AWS costs
+>
+> ## What This Means For Your Business
+> - **30% Lower TCO**: Cut Total Cost by 40% through right-sized resources while eliminating the $150K+ cost of a specialized AWS hire.
+> - **Accelerate Development**: Redirect 30% of engineering time from infrastructure to revenue-generating features with pre-built, compliant CDK components.
+> - **Compliance-Ready Infrastructure**: Meet security requirements from day one with architecture that [speeds up audit preparation by 90%](https://towardsthecloud.com/blog/aws-landing-zone-case-study-accolade) for SOC 2, HIPAA, and other security frameworks.
+>
+> All of this is included in a [fixed monthly subscription](https://towardsthecloud.com/pricing). No lock-in, no large upfront costs, just predictable monthly pricing.
+>
+> Book a free call to see how we deliver 10x AWS infrastructure value at a fraction of a Cloud Engineer's cost.
+>
+> <a href="https://towardsthecloud.com/contact"><img alt="Book your free introduction call" src="https://img.shields.io/badge/book%20your%20free%20introduction%20call-success.svg?style=for-the-badge"/></a>
+> </details>
 
 ## Features