Analyze Differences in Bike Usage Between Annual Members and Casual Riders (Google Data Analytics Capstone Project)

[al-fachrell]

Description:
This issue is part of the Google Data Analytics Capstone Project for Cyclistic, a fictional bike-share company. The goal is to analyze the differences in bike usage between annual members and casual riders. This analysis is a critical part of the business case to understand user behavior and inform a new marketing strategy aimed at converting casual riders into annual members. The analysis will focus on usage patterns, such as ride frequency, ride duration, and peak usage times.

Steps to Reproduce:

1. Download and clean Cyclistic's historical bike trip data for the past 12 months.
2. Organize the data into a format that allows easy comparison between annual members and casual riders.
3. Perform descriptive analysis, including calculating the average ride duration, frequency of rides, and ride distribution by day of the week.
4. Visualize key insights that highlight the differences between the two groups of riders to help the marketing team create targeted campaigns.

Expected Outcome:

• A detailed understanding of how annual members and casual riders use Cyclistic bikes differently.
• Supporting visualizations that provide actionable insights for marketing strategies aimed at converting casual riders into annual members.

Priority: High
Assignee: Faiq Al Fachrell Putra Viendra
Labels: Google Data Analytics, Capstone Project, analysis, marketing strategy, data processing, visualization