|
2 | 2 | <meta http-equiv='X-UA-Compatible' content='IE=edge'>
|
3 | 3 | <meta name='viewport' content='width=device-width, initial-scale=1.0, maximum-scale=1.0'>
|
4 | 4 |
|
| 5 | +<!-- SEO Meta Tags --> |
| 6 | +<meta name="author" content="{{ site.name }}" /> |
| 7 | +<meta name="robots" content="index, follow" /> |
| 8 | +<meta name="language" content="en" /> |
| 9 | + |
5 | 10 | {% if page.excerpt %}
|
6 |
| -<meta property="og:description" content="{{ page.excerpt| strip_html }}" /> |
7 |
| -{% else if page.description %} |
8 |
| -<meta property="og:description" content="{{ page.description }}" /> |
| 11 | +<meta name="description" content="{{ page.excerpt | strip_html | strip_newlines | truncate: 160 }}" /> |
| 12 | +{% elsif page.description %} |
| 13 | +<meta name="description" content="{{ page.description | strip_html | strip_newlines | truncate: 160 }}" /> |
9 | 14 | {% else %}
|
10 |
| -<meta property="og:description" content="{{ site.description }}" /> |
| 15 | +<meta name="description" content="{{ site.description | strip_html | strip_newlines | truncate: 160 }}" /> |
| 16 | +{% endif %} |
| 17 | + |
| 18 | +{% if page.tags %} |
| 19 | +<meta name="keywords" content="{{ page.tags | join: ', ' }}" /> |
11 | 20 | {% endif %}
|
12 |
| -<meta name="author" content="{{ site.name }}" /> |
| 21 | + |
| 22 | +<!-- Open Graph Meta Tags --> |
| 23 | +<meta property="og:type" content="{% if page.layout == 'post' %}article{% else %}website{% endif %}" /> |
| 24 | +<meta property="og:site_name" content="{{ site.name }}" /> |
| 25 | +<meta property="og:url" content="{{ site.url }}{{ site.baseurl }}{{ page.url }}" /> |
13 | 26 |
|
14 | 27 | {% if page.title %}
|
15 | 28 | <meta property="og:title" content="{{ page.title }}" />
|
16 |
| -<meta property="twitter:title" content="{{ page.title }}" /> |
| 29 | +{% else %} |
| 30 | +<meta property="og:title" content="{{ site.name }}" /> |
| 31 | +{% endif %} |
| 32 | + |
| 33 | +{% if page.excerpt %} |
| 34 | +<meta property="og:description" content="{{ page.excerpt | strip_html | strip_newlines | truncate: 300 }}" /> |
| 35 | +{% elsif page.description %} |
| 36 | +<meta property="og:description" content="{{ page.description | strip_html | strip_newlines | truncate: 300 }}" /> |
| 37 | +{% else %} |
| 38 | +<meta property="og:description" content="{{ site.description | strip_html | strip_newlines | truncate: 300 }}" /> |
| 39 | +{% endif %} |
| 40 | + |
| 41 | +{% if page.image %} |
| 42 | +<meta property="og:image" content="{{ site.url }}{{ site.baseurl }}{{ page.image }}" /> |
| 43 | +<meta property="og:image:alt" content="{% if page.image_alt %}{{ page.image_alt }}{% else %}{{ page.title | default: site.name }}{% endif %}" /> |
| 44 | +{% else %} |
| 45 | +<meta property="og:image" content="{{ site.url }}{{ site.baseurl }}/images/sm-image.jpg" /> |
| 46 | +<meta property="og:image:alt" content="{{ site.name }} - {{ site.description }}" /> |
| 47 | +{% endif %} |
| 48 | + |
| 49 | +<meta property="og:image:width" content="1200" /> |
| 50 | +<meta property="og:image:height" content="630" /> |
| 51 | + |
| 52 | +{% if page.layout == 'post' %} |
| 53 | +<meta property="article:author" content="{{ site.name }}" /> |
| 54 | +<meta property="article:published_time" content="{{ page.date | date_to_xmlschema }}" /> |
| 55 | +{% if page.modified_date %} |
| 56 | +<meta property="article:modified_time" content="{{ page.modified_date | date_to_xmlschema }}" /> |
| 57 | +{% endif %} |
| 58 | +{% if page.categories %} |
| 59 | +{% for category in page.categories %} |
| 60 | +<meta property="article:section" content="{{ category }}" /> |
| 61 | +{% endfor %} |
| 62 | +{% endif %} |
| 63 | +{% if page.tags %} |
| 64 | +{% for tag in page.tags %} |
| 65 | +<meta property="article:tag" content="{{ tag }}" /> |
| 66 | +{% endfor %} |
| 67 | +{% endif %} |
| 68 | +{% endif %} |
| 69 | + |
| 70 | +<!-- Twitter Card Meta Tags --> |
| 71 | +<meta name="twitter:card" content="summary_large_image" /> |
| 72 | +<meta name="twitter:site" content="@{{ site.footer-links.twitter }}" /> |
| 73 | +<meta name="twitter:creator" content="@{{ site.footer-links.twitter }}" /> |
| 74 | + |
| 75 | +{% if page.title %} |
| 76 | +<meta name="twitter:title" content="{{ page.title }}" /> |
| 77 | +{% else %} |
| 78 | +<meta name="twitter:title" content="{{ site.name }}" /> |
| 79 | +{% endif %} |
| 80 | + |
| 81 | +{% if page.excerpt %} |
| 82 | +<meta name="twitter:description" content="{{ page.excerpt | strip_html | strip_newlines | truncate: 200 }}" /> |
| 83 | +{% elsif page.description %} |
| 84 | +<meta name="twitter:description" content="{{ page.description | strip_html | strip_newlines | truncate: 200 }}" /> |
| 85 | +{% else %} |
| 86 | +<meta name="twitter:description" content="{{ site.description | strip_html | strip_newlines | truncate: 200 }}" /> |
17 | 87 | {% endif %}
|
18 | 88 |
|
19 | 89 | {% if page.image %}
|
20 |
| -<meta property="og:image" content="{{ site.url }}{{ page.image }}"/> |
21 |
| -<meta property="twitter:image" content="{{ site.url }}{{ page.image }}"/> |
| 90 | +<meta name="twitter:image" content="{{ site.url }}{{ site.baseurl }}{{ page.image }}" /> |
| 91 | +<meta name="twitter:image:alt" content="{% if page.image_alt %}{{ page.image_alt }}{% else %}{{ page.title | default: site.name }}{% endif %}" /> |
22 | 92 | {% else %}
|
23 |
| -<meta property="og:image" content="{{ site.url }}{{ site.avatar }}"/> |
24 |
| -<meta property="twitter:image" content="{{ site.url }}{{ site.avatar }}"/> |
| 93 | +<meta name="twitter:image" content="{{ site.url }}{{ site.baseurl }}/images/sm-image.jpg" /> |
| 94 | +<meta name="twitter:image:alt" content="{{ site.name }} - {{ site.description }}" /> |
25 | 95 | {% endif %}
|
| 96 | + |
| 97 | +<!-- Additional SEO Meta Tags --> |
| 98 | +<link rel="canonical" href="{{ site.url }}{{ site.baseurl }}{{ page.url }}" /> |
| 99 | + |
| 100 | +{% if page.layout == 'post' %} |
| 101 | +<meta name="article:author" content="{{ site.name }}" /> |
| 102 | +<meta name="publish_date" property="og:publish_date" content="{{ page.date | date_to_xmlschema }}" /> |
| 103 | +{% endif %} |
| 104 | + |
| 105 | +<!-- Schema.org structured data --> |
| 106 | +<script type="application/ld+json"> |
| 107 | +{ |
| 108 | + "@context": "https://schema.org", |
| 109 | + "@type": "{% if page.layout == 'post' %}BlogPosting{% else %}WebSite{% endif %}", |
| 110 | + "headline": "{% if page.title %}{{ page.title | jsonify }}{% else %}{{ site.name | jsonify }}{% endif %}", |
| 111 | + "description": "{% if page.excerpt %}{{ page.excerpt | strip_html | strip_newlines | truncate: 300 | jsonify }}{% elsif page.description %}{{ page.description | strip_html | strip_newlines | truncate: 300 | jsonify }}{% else %}{{ site.description | strip_html | strip_newlines | truncate: 300 | jsonify }}{% endif %}", |
| 112 | + "url": "{{ site.url }}{{ site.baseurl }}{{ page.url }}", |
| 113 | + {% if page.image %} |
| 114 | + "image": "{{ site.url }}{{ site.baseurl }}{{ page.image }}", |
| 115 | + {% else %} |
| 116 | + "image": "{{ site.url }}{{ site.baseurl }}/images/sm-image.jpg", |
| 117 | + {% endif %} |
| 118 | + {% if page.layout == 'post' %} |
| 119 | + "datePublished": "{{ page.date | date_to_xmlschema }}", |
| 120 | + {% if page.modified_date %} |
| 121 | + "dateModified": "{{ page.modified_date | date_to_xmlschema }}", |
| 122 | + {% else %} |
| 123 | + "dateModified": "{{ page.date | date_to_xmlschema }}", |
| 124 | + {% endif %} |
| 125 | + "author": { |
| 126 | + "@type": "Organization", |
| 127 | + "name": "{{ site.name }}", |
| 128 | + "url": "{{ site.url }}{{ site.baseurl }}" |
| 129 | + }, |
| 130 | + "publisher": { |
| 131 | + "@type": "Organization", |
| 132 | + "name": "{{ site.name }}", |
| 133 | + "url": "{{ site.url }}{{ site.baseurl }}", |
| 134 | + "logo": { |
| 135 | + "@type": "ImageObject", |
| 136 | + "url": "{{ site.url }}{{ site.baseurl }}{{ site.avatar }}" |
| 137 | + } |
| 138 | + }, |
| 139 | + {% endif %} |
| 140 | + "mainEntityOfPage": { |
| 141 | + "@type": "WebPage", |
| 142 | + "@id": "{{ site.url }}{{ site.baseurl }}{{ page.url }}" |
| 143 | + } |
| 144 | +} |
| 145 | +</script> |
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